Online dating service statistics
That’s a tough one to parse, and different studies have defined it different ways.(This one, for the record, looked at marriages and other long-term relationships; if you’re not looking to tie the knot, its conclusions aren’t for you.) Then there’s a sort of secondary issue in how we define a site’s actual function, because despite the marketing hype, that isn’t clear.
For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.“As a marketing hook, it works great.”) In reality, dating sites are most effective as a kind of virtual town square — a place where random people whose paths wouldn’t otherwise cross bump into each other and start talking.That’s not much different from your neighborhood bar, except in its scale, ease of use and demographics.The share of 18- to 24-year-olds who report having used online dating has nearly tripled in the last two years.Today 27% of these young adults report that they have done so, up from just 10% in early 2013.