Lovers dating site 2016
The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.The top photo, also from Zoosk, celebrated National Hugging Day.Whimsical holidays provide a relevant way for brands to join in on trending social media conversations. Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.We’ve noted before that Instagram is growing in importance for brands.
Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.
Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.
e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.
The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.