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Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses.However, if you know your audience well and your emails are targeted, a well placed joke can get your email opened and can earn major reputation points with folks on your wavelength.Email subject lines threatening scarcity (limited time offer!) tend to perform well, and this language is also common practice with squeeze pages.

But we Your subject line is your first (and maybe your last) impression on users.It’s worth noting that this succinct approach is most applicable with notification emails, in which a user already has a connection with the content you’re delivering.Most of these subject line examples involve updates or notifications connected with a user’s social media activity, order status, etc.Living Social also sends me new deals based on my past purchases.I’ve bought a few Paint Nite and pottery deals in the past, so art-related offers are the ones I see most often in my inbox. The subject line above combines personalization (via remarketing) with scarcity to create an effective email subject line. In a broader sense, it’s good practice to understand your audience well enough to know what language, style, and offers will be attractive to them.

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