Cbs rejects gay dating commercial
"This network should come clean to the public about what's going on because this seems to be a homophobic double standard," said GLAAD President Jarrett Barrios.
USA Today has also reported on GLAAD's statement, as certainly will many other liberal press outlets as the Super Bowl nears. Was this clearly a publicity stunt by a website that couldn't possibly afford the multi-million dollar fee for this ad?
Hibberd cited a letter from CBS in which the network expressed concern the site didn't have the money to pay for the ad (video of ad embedded below the fold): Also the network said its sales department had difficulty verifying the credit of the site to guarantee payment of the estimated .5 million cost to air the ad."After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot," said CBS in a statement.
"As always, we are open to working with the client on alternative submissions."Sources said the network felt the site was using the tried-and-true tactic of generating free publicity by submitting a Super Bowl ad they knew was likely to be rejected and was ultimately unwilling to pay for.
On the heels of the network's decision that advocacy ads are acceptable, Man Crunch says CBS has not rejected its ad — which includes two male football fans making out.
A rep for Man Crunch told Fox News that CBS said "the spot hadn't been officially approved yet" as of last week, but "all the Super Bowl spots were sold out." "Man Crunch requested the spot get reviewed anyway just in case another advertiser drops out and a spot becomes available, as often happens, and CBS agreed," the rep said.
CBS released the following statement: "After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot.
As always, we are open to working with the client on alternative submissions."The dating site for gay men had hoped it could fork over million or more to CBS in return for 30 seconds of air time.
CBS on Friday rejected an ad submitted by a gay dating website to air during next Sunday's Super Bowl"The network shot down the commercial Friday in a letter to the site -- Man -- saying the 'creative is not within the Network's Broadcast Standards for Super Bowl Sunday,'" reported Jason Hibberd at The Live Feed.A CBS rep told Fox News that "the ad is still under review, the process takes a little while....With the Super Bowl just a little over a week away, much of the internet chatter has been about which brands will wow viewers with their million-dollar commercials.Or is there a double standard at play here, one that for a change benefited conservatives?CBS has rejected an ad from gay dating site Mancrunch.com, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday," James Hibberd reports at The Live Feed.