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My username combines my first name and a nearby street.

The street name carries connotations (like Soho in NYC), and it reflects the sort of person I am, the type of interests I have, etc.

Because when you’re dating online, which is an extremely competitive medium, you need every advantage you can get.

A great username is a differentiator – a unique brand name – something that completely sets you apart from every other person on a dating site.

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As someone who has been an online dating coach since 2003, I’d venture to guess that I’ve not only seen more usernames than just about anyone on the planet, but I’ve written more of them as well.

Why do I think that usernames make a difference, when everyone knows that it’s all about the profile and photo?

It does mean that you have to find an angle that you think journalists will find interesting and want to write about.If you’re looking for more detailed instructions and an easy-to-use template for press releases, check out our free press release template and formatting guide.I drafted this press release on the first-ever senior friendly TV put out by TV EARS.And when your ideal partner is scrolling through hundreds of names – Sally102, Jen NYC1, Lawyer Gal – a great username can be the very reason that someone contacts you. And you become convinced that usernames don’t matter. In my opinion, a username should be a pun or a play on words. Wine Not – for the wine aficionado Lady Go Go – for the world traveler Bach To Bach – for the classical music enthusiast Tender Legal – for the soft-hearted lawyer See the common thread?Most people take one of two wrong tacks when coming up with an online dating username:1) Putting ZERO thought into it: Bill10247, Claire T, Ally Cat2) Putting minimal thought into it, using a literal description: Tall Doctor, Gorgeous Goddess, Fun2Be Around The problem with these efforts, of course, is not that they’re “bad”, but rather that they’re BORING. All of them are plays off of real names, idioms or catchphrases, which is why they evoke smiles from readers.

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